Well-executed marketing programs drive up both revenue and profits. We work with companies to structurethese programs carefully to target attractive customer segments, create the desired image, and to strengthen the brand.
We begin by mapping the market share and profit position of the your brands relative to those of your competitors. We then help you apply that information to manage brand portfolios from the development of strategy, to the tactical allocation of resources. Properly managed, a powerful brand name coupled with effective consumer and trade marketing, can be a formidable competitive weapon.
The diagram below displays the key focus areas to develop or improve a marketing strategy.